LO2 Learning Cubase

I think VST stands for Virtual Sound Technology, but it actually stands for Virtual Studio Technology.

Today learning objectives are to investigate the Cubase interface, to practice setting up the interface, and to practice importing and editing sounds/loops/audio.

LO1 Lesson Review and Objectives

Lesson Review
In the past few lessons I completed 'LO1 Task 1' and 'LO1 Task 2'  as part of LO1.

Lesson Objectives
My objectives are to complete the task 'LO2 Learning Cubase' as part of LO2 and if I can i am to complete 'LO2 Task 3 

LO1 Feedback Sheet for 'LO1 Task 1 and 2'

LO1 Task 2 'Analysis of Talk and Music Radio Show'

The objective for this task is to analyse a radio show on Sheffield Live, and the radio show I will be analysing in this task is a program known as Spirit of the Wapentake.

A) The purpose of a running order is to let the engineer know when to play/use certain sounds or segments in the radio show as this lets the engineer conduct the broadcast in the correct way so essentially it’s a schedule. For example it lets the engineer know when to play the music, jingle, sound effects (SFX), or even when the presenter(s) comes in or out and in what order they do. The running order is both for the audience and the advertisers/advertisements, as the running order would bring familiarity to the audience, which would create a loyal audience as the audience would be used to the type of order at which the radio show is presented and will therefore be comfortable with listening to Sheffield Lives programs. And as for the advertisements the running order would benefit them by giving them ample space between each other so the audience doesn't get frustrated at the amount of advertisements which often causes you to stop listening to the advertisement, and by giving them space between each advert the listener will stick around and hear the full advert.

The running order of Spirit of the Wapentake is typically the advertisements first, then their jingle (introduction) for their radio show, after which they begin to play songs/tracks, while having a several little breaks in between the songs where they just have a little chat (‘banter/conversation’) with each other and/ or its audience i.e. phone calls/social media/texts from the audience and fans to keep you engaged and interested in the program, they would then typically play some more songs and then take another advertisement break later on and it would typically progress as such throughout the remainder of the episode and the radio show itself.

B) The style in which the radio show ‘Spirit of the Wapentake' is presented is in a very informal and relaxed manner as it consists of the two hosts discussing the show/rock music that is to be played or the two hosts Graham Marshall & Sinead Rankin joking around and having a laugh, the show is presented like this as the audience can then relate to the two presenters and connect to them as people which allows a kind of relation between the presenters and its audience to develop which creates a loyal audience. Another way the radio show appeals to the audience is by how they address the audience, as they talk to the audience as if they are friends and that the audience is with them as they speak (we, us, words which involve the audience) this is used to grab the audience attention and keep it.

C) The radio show uses a lot of slang and ‘banter’ typically associated or relevant with/to the genre of rock, as well as because it’s a rock based radio show it only has rock music on the show. This show is primarily just rock music however it does include media interaction with its audience as well as debates and arguments as stated before ‘banter’ between the presenters.

D) The target audience of this radio show ‘Spirit of the Wapentake’ is between the ages of 14-45 as they play both old and new age rock depending on what day it is so the different episodes (genres of rock) will appeal to different age groups, this would also apply to the gender in which they aim at as the gender may vary depending on the episode playing i.e. whether its old or new age rock however the stereotypical gender will still be male. The spending power that this radio show is most likely to aim at is ABC1 as they would have the money to indulge themselves in comforts such as concerts and music. The lifestyle would again vary as you could have been brought up listening to new or old age rock you’re your parents to your friends therefore influencing your taste in music, you could have even been brought up in an area known for its rock heritage and again been influenced by it.

LO1 Task 1 'Investigating Radio Station(s)'

A)

Programme Types -

Sheffield Live ethos is to bring something new to the community by putting something back into society, the station does this by introducing them to something different/new. Sheffield Live is owned by Community Media Association, the station produces a variety of different programmes such as Dubstep Central, Latino times, X-Rated, Drop the Funk, Drop the Base, to Africa Beat with the genre of each varying as it would allow them to target a range of audiences.

B)

Genres -

Sheffield Live broadcast a variety of different genres such as reggae, news, talk shows, educational programmes i.e. documentaries and world news, pop-music, dub step, classic rock and punk rock etc. It also covers several nationalities using their programmes with Latino times which is a programme about Spanish music to latest issues with Latin Americans. Three reasons why Sheffield Live have so many genres is so they have a larger audience and by having such a variety of programmes and genres it allows them to hit a larger group of audiences therefore achieving their ethos which is to put something back into the community/society.

C)

Audiences Profile(s) -

Sheffield Lives’ main target audience is people that live in or around the area of Sheffield however this means they target a range of audiences using their products.

Here is an example of one of their target audiences in the format of a mood board.

D)

Production Process -

The different parts of the company work together to produce and promote products by using methods known as horizontal and vertical integration. For example the company called Community Media Association could use Sheffield Live to produce a product and promote a product and vice versa i.e. Sheffield Live could use the conglomerate Community Media Association to promote/and help produce a product using the resources they have. The different parts of the production team work together to produce products in several ways one of which is by having a production plan i.e. the pre-production, production and post-production teams work together to get a deadline for all of the stages of the production i.e. when the scripting, advertisement/marketing and financing of the product is to be finished i.e. they work together to get a schedule for the production of the product, The production teams also work together to make the scripting/promotional products and advertising content is up to scratch and not considered offensive. They also work together by making sure the producer gets what s/he wanted i.e. the pre-production stage would state what type of sound, music and jingle(s) the producer wants and the production stage would create or find that sound, piece of music or jingle(s) that is needed. They would also do this for the advertisement that would be used, the pre-production team would state what is needed/wanted and the production team would create it and the post-production team would distribute it.

E)

Market Share -

The main competitors of Sheffield Live are BBC Radio Sheffield and Hallam FM. They are considered competitors as they all share and operate in the same industry and have the same genres / type of product and have the possibility to 'steal' Sheffield Live audience. The organisation, Sheffield Live stands out from the competitors by ensuring that they have a variety of products to offer to their audiences. The official share of radio audience of Sheffield Live is 11% which is a small number in its self however as it 11% of 275,000 people which is 32,000 people its a good amount of radio share as its non-profit radio station.

Draft Deadline: 09/03/2015

LO1 Lesson Review and Objectives

Lesson Review
I managed to complete the task on 'Learning How to Use The Voice Recorder 'TASCAM DK11' and understanding the features and functions of the voice recorder.

Lesson Objectives
My objectives for the next few lessons are to complete the tasks 'LO1 Task 1' and 'LO1 Task 2' to complete LO1.

LO1 Learning How to Use The Audio Recorder 'TASCAM DK11'

Audio Recorder TASCAM DK11

I investigated the functions and features of the audio recorder 'TASCAM DK11', as you can see below I have labeled the main features and functions (buttons) of the audio recorder TASCAM DK11 in the image.

The features that will be used is the play button for playing back previously recorded audio files, the volume up and down buttons to increase and decrease the outputted audio volume, the record button to record the desired audio and the skip track button which stops the current track that's playing and starts playing the next audio file and the the previous track button which stops the current track that's playing and start playing the previous audio file.

LO1 Lesson Objectives

Lesson Objectives
My objectives for next lesson is to analyse (play around) with the audio recorder TASCAM DK11 to get to know what all the features on the voice recorder do.

Glossary

Audience Reach -
The number of audience members who are capable of receiving a media message.

Independent Radio -

Often means a commercial radio that is not owned and operated by a government/government body and are therefore independent as they run themselves. 

Community Radio -
Is where a radio station(s) are there to serve the (Local) community it is based in, by providing them (the community) with a needed or wanted programme.

Ofcom -
Ofcom states that certain television and radio broadcasters have to fulfil certain requirement as part of their licence to broadcast.

Public Service Broadcast(PSB) -
Refers to broadcasting intended for the publics benefit rather than commercial interests.

Broadcasting Act (1990) -

Community Radio Order (2004) -

Unit 55 Assignment and LO's

OCR Level 3 technical Diploma in Media 
Unit 55:Talk and Music Radio production

Assignment:Production of five minute segment of the talk a music radio show to be broadcast on Sheffield Live!

You are to use your Unit 19 work to finalise ideas for your talk and music radio show pitched to Sheffield Live, and produce five minutes of the show.

There are three learning outcomes for this unit:
LO1:Understanding existing talk and radio music programmes.
LO2:Be able to plan a new talk and music radio programme.
LO3:Be able to produce a new talk and music radio programme.

You will be given a series of task sheets.Read through the tasks carefully, so that you know what you will need to do to complete this assignment at each stage.